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Comms advice and resources for colleges
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Communications, marketing and campaigns community
We run a regular Communications, Marketing and Campaigns community (CMCC). It’s the chance for practitioners to come together, to learn from each other, to share best practice, and to help each other out. We see ourselves as facilitators, not leaders in this – that's you. While we’ll be hosting regular events and sharing resources monthly, we hope the conversations will continue throughout, and without us. We want to connect peers and build your relationships, not be the gatekeepers. With that in mind, we are keen to know what you would like from your marcomms community... what topics would you like us to cover? How would you like to be communicated with? What resources would you like to see us supporting you with? Please send all of your thoughts to comms@aoc.co.uk.
We want to make this community as large and inclusive as we possibly can. To join the mailing list and receive meeting reminders, recordings and resources, please make sure you are registered for our website.
We also have a LinkedIn group, which you can join here.
Upcoming meetings
Our next meeting will be on 11 February from 12:30pm-1:30pm and will be focusing on Colleges Week 2025 which will be taking place from Monday 3 March to Friday 7 March 2025. We will send an email reminder email closer to the time, but if you would like the link please email us at comms@aoc.co.uk.
Previous meetings
After our meetings, we send meeting resources and recordings to all member marketing contacts registered for our website. If there are any specific resources you would like please get in touch.
3 December 2024
This meeting covered:
Mission accepted campaign and Colleges Week 2025 update
Kate Parker, Senior Press and PR Manager
David MacKenzie, Public Affairs Manager
8 October 2024
This meeting covered:
How your college can get involved in campaigning work
David Hughes, Chief Executive
David MacKenzie, Public Affairs Manager
The newly launched FE Hall of Fame
Beth Bishop, Director of Projects and Director of the AoC Charitable Trust
What makes a compelling case study
Kate Parker, Press and PR Manager
Comms advice and resources for colleges
- Media relations: 10 ways to build effective relationships with the media
- How to choose a PR agency
- Legal considerations for communications and media work
- How to plan for a new build
- Crisis communications: your go-to guide
- How to handle photo consent for media and marketing
- How to evaluate a PR and media campaign
- How to react to regulation, funding and restructuring issues
- How to react quickly and effectively to the media
- Working with the media: a complete guide
- How to write a compelling case study
- How to write for the web
- Communications, marketing and campaigns community